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DSC_0131 April 21, 2014
Virtual tour of Emporium Melbourne opening day

Free Is Better was invited to the launch of Emporium Melbourne on the 16th April. If uni or work got in the way and you weren’t there for the launch, we’ve got you cover with this virtual tour… so keep reading!

Get excited fashionistas
We all have that friend who travels overseas and comes home with brands that aren’t accessible in Australia. Don’t you just hate that?

Gone are the days where you have to holiday overseas for the hottest brands because 21 first-to-Melbourne stores are opening at Emporium – you can now access brands such as Uniqlo, Victoria’s Secrets, Michael Kors and Zoo York (just to name a few). Spanning the length of six football fields, this shopping mecca of 225 stores will house some of the world’s favourite brands and Australian designers under the same roof.

A food court that is not quite food court For all the self-proclaimed foodies out there, the Café Court located on the third-floor will not disappoint your gourmet palate. This will not be your typical food court because Emporium is serving fast and healthy food (oh yes, Maccas and KFC are no where in sight). Hands up if you are a fan of George Calombaris,’ Jimmy Grants in Fitzroy? Now you can enjoy the healthy souvlaki in the CBD during lunch breaks.

8:00 – 8:30 AM


Soothing music, what a great way to start the morning.


This is the new beautiful facelift of Emporium


Breakfast was served at the VIP area

9:00 AM


Can you spot George in the background?


Ribbon cutting. Welcome to Emporium.

9:30 – 10:30 AM DSC_0065


Come and experience Japanese customer service at Uniqlo.


Ribbon cutting at Uniqlo

DSC_0087 DSC_0008


Photo source:

Yung Wonder April 14, 2014
Sneaker Freaks & Swapping Meets Free is Better

On Sunday some of the Free Is Better crew went down to keep heads refreshed and check out the heat on offer at the 2014 Sneaker Freaker Swapmeet brought to you by Jason Mark.

There were children dressed as proteges of their fathers, a whole family in infrareds and even a cute couple sporting matching Red October’s. The sun was beaming and helped bring all the weird and wonderful collectors out to play. Record numbers of Female Freakers hit up the event in force (which didn’t go unnoticed to all the single dudes still living at home with their parents, 100+ pairs deep).

From the IchPig lads to the SaintSide Squad, all the way down south to Begger Man Thief, I think everyone would join me in saying the day was a complete success. It’s great to see something you love go from strength to strength, with no sign of slowing down.

Free is Better would have not been there if it wasn’t for the bottle sponsorship of eatery kings Wonderbao and the continual support of boogazine homies SnkrFrkr.

Stay Thirsty Melbourne…




PhotoCred: Wonderbao, Samofoz, Chetv33, Makersofmelbourne


FIB sneaker freaker April 10, 2014
Basic Human Needs: Water + Sneakers

Next up on the Free is Better calendar is the Sneaker Freaker swap meet, happening this Sunday the 13th.  The swap meet is taking place at 1 Fennell Street Port Melbourne, from 10am-3pm. As we all know, swapping sneakers is serious business, so Free is Better will be there, courtesy of Wonderbao, for your hydration needs ensuring your brain stays focused on getting them shoes.

fib in vice
Check who we’ve linked up with…

What’s got us buzzing at the moment? Well, VICE. Being long time VICE fans, we were very excited to see Free is Better in the latest issue of VICE magazine Australia. So be sure to check out the latest issue, if you haven’t already. And lets just say there is more to come in the way of VICE and Free is Better collaborations, so stay tuned.


… also found this bad-boy in the VICE newsletter

11-22-2013_ChargeKey_Bike_Sunset_1200x627 April 9, 2014
Are you a 21st Century Nomad?

We are excited to announce that Free Is Better is collaborating with Nomad in a competition to give out some of their products. Click here to enter.

They are this cool new start-up tech company out of San Francisco. These guys provided a simple solution to a common problem – keeping your phone charged throughout the day. Nomad have come up with a modern USB cable that is compact enough to carry on the go.

With so many similar products on the market, Nomad proved that they are the new cool kid on the block and here’s why:

CHARGEKEY is the world’s smallest portable USB cable, it’s small enough to fit onto your keychain. It works like your normal cable for charging and syncing.

CHARGECARD is a card-shaped cable designed to fit in the slimmest wallet. It works like your normal cable for charging and syncing.

Do you own a smartphone, dislike flat batteries or love freebies? If you answer yes to any on those questions, our Facebook competition is for you! Follow the link to enter. The winner will be announced on (18/04/14) 5pm AEST. Good Luck and happy charging.

To check out Nomad and their innovative products visit

We Can't Do This Alone


Rome wasn’t built in a day. It also wasn’t built by one.
We need great minds to help us do great things.




We’d be nothing without our stockists. You’re the catalyst for the entire movement.
Stocking the bottles is simple. Put in a request for a slab, and we’ll make the bottles and find advertisers. When they’re ready, we even deliver them to you.

And don’t worry, it’s all free.


While we would be nothing without our stockists, our advertisers are the nexus to our community. By being on our bottles, you become the voice of our purpose. By partnering with us, you become a part of a movement that challenges the norm. We have our sights set on a progressive future, so help us show our followers that there are also other brands out there that push boundaries. Communicate with us, and you communicate directly with a generation of forward thinkers.


Be an ambassador

*Diplomatic immunity not included.

It’s not weird to be passionate about some water bottles. We are. And if you are too, we want you to be a team ambassador. Ambassadors take their understanding of what is happening in the bottled water industry and influence others to come take a stance on it with us.

It’s a task that takes someone sharp, witty, charismatic, and who likes to party (while staying hydrated, of course). And since you’re helping us, we’ll take care of you. We’ve got a few perks up our sleeves.


Wanna take this outside?

We’re not a bunch of suits sitting around talking about putting banner ads on newspaper websites. We’re spreading the word where it matters. And it’s pretty damn fun. Stickers, posters, events, you name it.

Sound like your kinda vibe? Chat with us and learn how you can help.

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Don't Call Us A Water Company


You’re probably reading this wondering who we are and what we do, and before our product blows you away, we’re going to be completely frank with you so brace yourself. We are the biggest necessity in the world.
At Free Is Better™ we bring you free bottled water. Why? Because we can. We are a movement that strives to change the way you mindlessly pay for bottled water by making a statement with ours.

Water For The Future

The Australian bottled water industry is growing at exponential rates, somewhat spurned from an exasperated desire for profits. But as consumers we’re suffering. We pay excessive amounts of money for a widely available commodity, merely because it is bottled and convenient.

We think that’s crazy! So we started a movement to make conveniently packaged drinking water free, for everyone.

Free Is Better is the first free, locally (and soon internationally) distributed bottled water on Earth, ever.


We hand out thousands of bottles through our distribution partners around Australia’s trendsetting hotspots so you can simply pick one up when you’re out. From fashion and boutique retailers, to record stores, galleries and cafes, we’ve got you covered.

That’s not even the best part, each edition of our bottle labels have exclusive messages from our sponsor brands that speak to you. This advertising on our labels helps alleviate the cost of the bottles ensuring that you receive them for free!

Water From Whine

Truthfully, this all started because we were complaining. Every time any of us bought a bottle of water, we felt ripped off. But let’s be honest, who hasn’t felt that way? We pay loads of money for a bottle of something that is a fundamental human right – a necessity, even. And it made us kinda angry.

But more than just angry, we got inspired. We did some research, and discovered that bottled water costs more than petrol per litre – and petrol isn’t exactly cheap. We brought together the team with one goal, to fight back against the ridiculous industry by making a free bottled water brand of our own. And so, Free Is Better was born.


As Good As Water Gets


We wouldn’t ever ship anything we wouldn’t want ourselves. Even though bottled water is simple, we put an incredible amount of time and consideration into making sure ours is the best money can’t buy. We source our water from one of the finest natural springs in Australia, located deep within the McPherson Ranges in southern Queensland. The spring water descends and filters through natural layers of rock before reaching the aquifer beneath the bedrock of Mount Tamborine. Unlike other shallow sources of spring water, it has no man-made pollutants. Just to be sure though, we put our naturally pure water and bottles through state-of-the-art ozone and UV filtration systems. At the end of the process, Free Is Better is some of the purest spring water available.

We Won't Stick Around

One of the biggest challenges we had with our entire concept was making sure we could minimise any damage to the environment. Mother Nature, after all, is giving us this water. We worked with the entire supply chain to ensure our packaging is as environmentally friendly as possible. Unlike traditional plastic water bottles, we use oxo-biodegradable plastic which contains an additive that changes the molecular structure of the plastic, causing it to break down into organic compounds when exposed to oxygen and UV Light. We’ve managed to accelerate the degradation process to make it 100 times faster than the PET bottles used around the industry. After approximately 10 years, you’re left with only natural compounds, no more dangerous bottles.

Someone got their engineering degree for this.

Our bottles are a scientific marvel. Oxo-biodegradable, 100% recyclable, and made from recycled materials from the start. It sounds simple, but it’s actually a huge innovation. In fact, we’re the first brand in Australia to use bottles like this. And it’s all without a compromise in quality. Our bottles have awesome tensile strength, they’re leak-proof, and they quickly degrade in multiple environments. Our bottles are also BPA free!

Beat Broadsheet       DontSleep

Coutouring    TrendMonitor     Onya

Vice             DailyMelbourne                 Yves

                  The proejct           timeoutmelb          ideashoist

shoestring              startupmelbourne          heralsun


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