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2015-01-01 13.07.49 December 29, 2014
‘No Excuse Needed’

In December, we partnered with VicHealth as part of their ‘No Excuse Needed’ campaign, the 2nd phase of a campaign we helped kick off back in March. If you picked up a bottle from our stockists in December, there’s a fair chance it was one sponsored by VicHealth! Check out some of our thoughts on the drinking culture we see in young Victorians and the way it’s changing.

How many people still drink to get drunk? Does that still happen?

To be perfectly honest, it’s a whole lot classier to remain coherent and actually enjoy the company of friends when having a drink. If I’m bothering to close my backdoor Netflix account and put on my game face (not to mention proper clothes) to meet up with friends, I want to actually be able to look back on the night with fondness the next day. Not sure about you, but I have a life and things to do in the morning—ain’t nobody got time for the world’s worst hangover. And when I do jump back online and peruse the photos from the night before, I want to see shots of me I’ll be able to look back on in years to come, and not cringe at.

After a while, drinking just to get drunk seems like a bit of an exercise in futility. Knowing your limit isn’t necessarily about restraint, it’s more about doing what you actually want to do without subscribing to purely arbitrary social compulsions. This is something that took some time for me, as my closest friend is also the biggest drinker I know. I’d often be labelled “soft” after saying I’d had enough for the night, and although I knew it was always in jest, I didn’t always feel comfortable pulling the pin. But once I began to own the decision, and just be upfront about why I didn’t want any more drinks, I began to get the response of “fair enough” from that same big-drinking best friend of mine.

42% of young Victorians feel obliged to drink when others around them are drinking; in this space, excuses protesting another drink can run from the mildly dubious, to the outright last-ditch lie. Either way, people our age can sniff out baloney a mile away—ergo any excuse you make is going to be completely transparent. Exhibit some self-assurance and just say that you don’t want another drink if that’s the case. Let’s not persist with the façade.

The stats show 61% of young Victorians don’t drink to get drunk. It’s not often that we engage in serious dialogue on this issue (why would we, when there’s vines to watch and keyboard warriors to combat?). But it’s quite important to make the conscious effort to do so, and to be aware of how things really stand. At the end of the day, it doesn’t really matter what’s cool, what’s in, what’s supposed to be popular. Be true to your roots, know your own mind, and chart your own path.

No excuse needed.

TheStreetStore_Poster_A3 #charity #christmas #gidi creative #homeless #homeless of melbourne #the street store December 16, 2014
We’re proud to present Melbourne’s first Street Store!

Witness Australia’s first ever Street Store, a pop up initiative that provides the community with a chance to help out and hang up clothes for the under privileged. This global campaign was conceptualised in South Africa in January 2014 and has since popped up all around the world.

Appearing in cities such as London and New York, this event will now be held in Melbourne on Saturday 20th December.

This is a young community driven event open to everyone between 12 – 4pm at St Paul’s Court, Federation Square. An enriching experience for Melbournian’s and its influencers to learn about the homeless community and to engage with those who they are donating to.


P1100670 #free #stickers September 22, 2014
Free Stickers!

We just got a fresh batch of stickers printed! If you’d like a bunch email us at with your postal address and we’ll send some your way!

DSC_0513 #collaboration #gemma o'brien #hand letter #illustration #typography July 3, 2014
Free Is Better x Gemma O’Brien
20140526_122110 #collab #rebel 8 May 27, 2014
Free Is Better x Rebel 8

We’re proud to announce this very special collaboration with REBEL8, available in Sydney and Melbourne as part of the Rebel 8 Australian Tour commencing May 28th.

We Can't Do This Alone


Rome wasn’t built in a day. It also wasn’t built by one.
We need great minds to help us do great things.




We’d be nothing without our stockists. You’re the catalyst for the entire movement.
Stocking the bottles is simple. Put in a request for a slab, and we’ll make the bottles and find advertisers. When they’re ready, we even deliver them to you.

And don’t worry, it’s all free.


While we would be nothing without our stockists, our advertisers are the nexus to our community. By being on our bottles, you become the voice of our purpose. By partnering with us, you become a part of a movement that challenges the norm. We have our sights set on a progressive future, so help us show our followers that there are also other brands out there that push boundaries. Communicate with us, and you communicate directly with a generation of forward thinkers.


Be an ambassador

*Diplomatic immunity not included.

It’s not weird to be passionate about some water bottles. We are. And if you are too, we want you to be a team ambassador. Ambassadors take their understanding of what is happening in the bottled water industry and influence others to come take a stance on it with us.

It’s a task that takes someone sharp, witty, charismatic, and who likes to party (while staying hydrated, of course). And since you’re helping us, we’ll take care of you. We’ve got a few perks up our sleeves.


Wanna take this outside?

We’re not a bunch of suits sitting around talking about putting banner ads on newspaper websites. We’re spreading the word where it matters. And it’s pretty damn fun. Stickers, posters, events, you name it.

Sound like your kinda vibe? Chat with us and learn how you can help.

Advertise With Us

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Water For The Future


We are the world’s first brand of FREE water.

Australians spend over 710 million dollars every year on bottled water. Let’s put it in perspective, as consumers we pay up to five times more per litre for bottled water than we do for petrol.

The ever-growing industry is positioned to surpass soft drinks sales by 2018, perhaps we’ve forgotten that water is a free commodity.

We’ve established a brand to change the consumer requirement to pay for bottled water. We provide the same convenience and great taste without charging a single cent.



We hand out thousands of bottles through our distribution partners around Australia’s trendsetting hotspots so you can simply pick one up when you’re out. From fashion and boutique retailers, to record stores, galleries and cafes, we’ve got you covered.

That’s not even the best part, each edition of our bottle labels have exclusive messages from our sponsor brands that speak to you. This advertising on our labels helps alleviate the cost of the bottles ensuring that you receive them for free!

Water From Whine

Truthfully, this all started because we were complaining. Every time any of us bought a bottle of water, we felt ripped off. But let’s be honest, who hasn’t felt that way? We pay loads of money for a bottle of something that is a fundamental human right – a necessity, even. And it made us kinda angry.

But more than just angry, we got inspired. We did some research, and discovered that bottled water costs more than petrol per litre – and petrol isn’t exactly cheap. We brought together the team with one goal, to fight back against the ridiculous industry by making a free bottled water brand of our own. And so, Free Is Better was born.


As Good As Water Gets


We wouldn’t ever ship anything we wouldn’t want ourselves. Even though bottled water is simple, we put an incredible amount of time and consideration into making sure ours is the best money can’t buy. We source our water from one of the finest natural springs in Australia, located deep within the McPherson Ranges in southern Queensland. The spring water descends and filters through natural layers of rock before reaching the aquifer beneath the bedrock of Mount Tamborine. Unlike other shallow sources of spring water, it has no man-made pollutants. Just to be sure though, we put our naturally pure water and bottles through state-of-the-art ozone and UV filtration systems. At the end of the process, Free Is Better is some of the purest spring water available.

We Won't Stick Around

One of the biggest challenges we had with our entire concept was making sure we could minimise any damage to the environment. Mother Nature, after all, is giving us this water. We worked with the entire supply chain to ensure our packaging is as environmentally friendly as possible. Unlike traditional plastic water bottles, we use oxo-biodegradable plastic which contains an additive that changes the molecular structure of the plastic, causing it to break down into organic compounds when exposed to oxygen and UV Light. We’ve managed to accelerate the degradation process to make it 100 times faster than the PET bottles used around the industry. After approximately 10 years, you’re left with only natural compounds, no more dangerous bottles.

Someone got their engineering degree for this.

Our bottles are a scientific marvel. Oxo-biodegradable, 100% recyclable, and made from recycled materials from the start. It sounds simple, but it’s actually a huge innovation. In fact, we’re the first brand in Australia to use bottles like this. And it’s all without a compromise in quality. Our bottles have awesome tensile strength, they’re leak-proof, and they quickly degrade in multiple environments. Our bottles are also BPA free!

Interested? Let's Talk

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