In December, we partnered with VicHealth as part of their ‘No Excuse Needed’ campaign, the 2nd phase of a campaign we helped kick off back in March. If you picked up a bottle from our stockists in December, there’s a fair chance it was one sponsored by VicHealth! Check out some of our thoughts on the drinking culture we see in young Victorians and the way it’s changing.
How many people still drink to get drunk? Does that still happen?
To be perfectly honest, it’s a whole lot classier to remain coherent and actually enjoy the company of friends when having a drink. If I’m bothering to close my backdoor Netflix account and put on my game face (not to mention proper clothes) to meet up with friends, I want to actually be able to look back on the night with fondness the next day. Not sure about you, but I have a life and things to do in the morning—ain’t nobody got time for the world’s worst hangover. And when I do jump back online and peruse the photos from the night before, I want to see shots of me I’ll be able to look back on in years to come, and not cringe at.
After a while, drinking just to get drunk seems like a bit of an exercise in futility. Knowing your limit isn’t necessarily about restraint, it’s more about doing what you actually want to do without subscribing to purely arbitrary social compulsions. This is something that took some time for me, as my closest friend is also the biggest drinker I know. I’d often be labelled “soft” after saying I’d had enough for the night, and although I knew it was always in jest, I didn’t always feel comfortable pulling the pin. But once I began to own the decision, and just be upfront about why I didn’t want any more drinks, I began to get the response of “fair enough” from that same big-drinking best friend of mine.
42% of young Victorians feel obliged to drink when others around them are drinking; in this space, excuses protesting another drink can run from the mildly dubious, to the outright last-ditch lie. Either way, people our age can sniff out baloney a mile away—ergo any excuse you make is going to be completely transparent. Exhibit some self-assurance and just say that you don’t want another drink if that’s the case. Let’s not persist with the façade.
The stats show 61% of young Victorians don’t drink to get drunk. It’s not often that we engage in serious dialogue on this issue (why would we, when there’s vines to watch and keyboard warriors to combat?). But it’s quite important to make the conscious effort to do so, and to be aware of how things really stand. At the end of the day, it doesn’t really matter what’s cool, what’s in, what’s supposed to be popular. Be true to your roots, know your own mind, and chart your own path.
No excuse needed.